Spotlight on Local Business – With a Modern Twist

Seen in Dorset isn’t just about what’s going on - it’s about who’s growing. We shine a special spotlight on independent businesses, inspiring creatives, and community initiatives across the region. From cultural festivals in Weymouth to spring fairs in Wimborne, and the business owners behind the scenes - we’re here to keep you better seen.

And for those running Dorset businesses, we go one step further. Each issue includes practical, plain-English guidance on:

  • ✍️ Writing more personally and persuasively

  • 🤖 Using AI voice, chatbots, and automation to serve more customers without sounding robotic

  • ⭐ Managing your online reputation to attract more 5-star reviews

  • 📈 Boosting trust, loyalty, and visibility—without burning out

It’s about blending local warmth with modern tools, so your business can grow with heart.


Who’s Behind This?

Seen in Dorset is powered by the team at Better Seen Online – a Dorset-based reputation and digital growth platform helping small businesses thrive through visibility, automation, and customer trust.

This isn’t just another newsletter.
It’s a local movement.
And we’re glad you’re part of it.


Stay Up-to-Date

Never miss an update—every new post is sent directly to your inbox.
For a clean, ad-free reading experience (plus audio and community perks), grab the Substack app.


Join the Crew

Become part of a growing community of locals, creatives, and business owners who care about what’s happening in Dorset.
Jump into the comments, share your favourite finds, or support this work with a subscription.

Let’s make Dorset better seen—together.

👉 Want to be featured? Got an event or local story to share?

Promote your business event by providing detailed information about its purpose, date, time, and location.

Send a Listing

User's avatar

Subscribe to Seen in Dorset

Your go-to digest for Dorset's best events, hidden gems, and business spotlights.

People

Helping Dorset’s local businesses get more visibility, better reviews, and a stronger presence online